hello!
My name is Lily Lang. I am from Cincinnati, Ohio. I recently graduated from Western Kentucky University where I received my B.A. in Graphic Design, my B.A. in Advertising, and a certificate in User Experience. During my undergrad, I also completed my minor in American Sign Language Studies.
As a designer, I constantly draw inspiration from the world around me. Everyday, my inspiration comes from the logos on the products I use to the advertisements I see on social media. I am constantly observing, analyzing, and absorbing the nuances of design in everyday life. Using Adobe’s Creative Suite tools, such as Illustrator, Photoshop, and InDesign, I explore many areas of design. From brand identities to print layouts and UI designs to package designs, my canvas is as diverse as it is dynamic.
My process consists of research, exploration, and implementation. I begin by immersing myself in the project’s context, researching industry trends, competitor analysis, and target audience insights. From there, I sketch ideas, explore typography, experiment with color palettes, and refine my concepts until they resonate with the intended target.
My work is more than just designs. It is an invitation to explore, engage, and experience the boundless possibilities of design. Whether crafting a brand identity, a print layout, a user interface, or designing a package, I pour my heart and soul into every project, ensuring that each creation is not just visually striking, but also meaningful and memorable.