Lumina is a conceptual holistic drink company project. The goal of this project was to create a brand surrounding the traditional drink switchel which originates from colonial America. This drink is made from water, apple cider vinegar, ginger, and a sweetener such as maple syrup and has numerous health benefits.
Click link to access full website prototype: Lumina Adobe XD Prototype
Lumina was completed as a capstone experience/thesis project, consisting of a branding blueprint and thorough breakdown of the design brainstorming and exploration process. This work has been published and can be viewed using this link:
Lumina: Illuminating the World of Holistic Beverage Branding with Switchel
Lumina: Illuminating the World of Holistic Beverage Branding with Switchel